Welcome to the SMPS Book Club

Be sure to check your inbox for new e-promos from the SMPS Bookstore and take advantage of free shipping and discount offers! The first book being offered is below.

Marketing Made Easy for the A/E/C Firm: Principles and Procedures
By Russell Faure-Brac, 272 pages

A step-by-step blueprint for winning more clients!

If you are a professional working in a technical or project management role for a design, contracting, or consulting firm, this book will help you win more clients.

Marketing Made Easy clearly sets forth a step-by-step process for figuring out what clients need, devising ways to meet those needs, and convincing prospective clients to hire you instead of the competition. What's more, this book is packed with real-life scenarios that put the marketing principles into a familiar, easy-to-understand context.

Author Russell Faure-Brac has over 30 years of experience. He not only shows you the "rules" for marketing, he also shows you how and when to break the rules.

"This is an excellent, well-written marketing book. It is short, sweet, and fun. It carries vital messages that need to be advanced in this industry. The scenarios give you a taste of real-world issues, and the supportive stories drive the points home."  —SMPS Member

Order Marketing Made Easy: Principles and Procedures by Russell Faure-Brac, 272 pages, $59.95, at https://www.smpsbooks.com/botw/mmeorderform.asp.

Free shipping if you order before June 30th! [ return to top ]