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SMPS Regional Conference Coming to Omaha!
On April 26 and 27, a resourceful group of speakers will converge in Omaha to disseminate up-to-date information to A/E/C marketers, business developers, and principals at the SMPS Missouri Valley Regional Conference: Marketing Crossroads. Both a marketing and business development track are planned to provide a diverse educational experience.
The educational program schedule is as follows:
Thursday, April 26
Noon–1:00 p.m.
Luncheon Keynote Address: Omaha’s Road to Progress
Marty Shukert, FAICP, Planning & Design Principal, RDG Planning & Design
1:30–2:45 p.m.
Marketing Track: Marketing to the Federal Government
Jeanne LeBron, CPSM, USACE Program Manager, AMEC Earth and Environmental
Business Development Track: Marketing to Municipalities
Larry Frevert, P.E., President-Elect, American Public Works Association
3:15–4:30 p.m.
Marketing Track: Writing for Your Audience
Dana Birkes, APR, FSMPS, CPSM, SMPS National Board of Directors and Vice President, The Flintco Companies Inc.
Business Development Track: Midwest Economic Forecast
Tim Nelson, Regional Account Manager, McGraw-Hill Construction Dodge
Friday, April 27
8:30–9:45 a.m.
Marketing Track: Planning the Plan—The Ins and Outs of Developing an Effective Marketing Plan
Mary Beth Perring, FSMPS, Marketing & Business Development Consultant
Business Development Track: Effective Rainmaking
TBD
10:15–11:30 a.m.
Marketing Track: Finance and Marketing—The Odd Couple
Kevin Hebblethwaite, CPSM, President, ADI Ltd.
Business Development Track: Paving the Way to Successful Networking
Kevin Hebblethwaite, CPSM, President, ADI Ltd.
Noon–1:00 p.m.
Luncheon Keynote Address: The Emerging Role of the CMO
Craig Park, FSMPS, Past President of SMPS National and Chief Marketing Officer, Leo A. Daly
1:30–3:30 p.m.
People Styles: How to Increase Your Effectiveness by Flexing Your Style in Business and Personal Situations
Negil McPherson, Senior Performance Consultant, HDR
3:30–3:35 p.m.
Closing Remarks
Chapter Presidents Dawn O'Malley, SMPS Kansas City; Amy Connelly, SMPS St. Louis; and Bart Pugh, CPSM, SMPS Nebraska
Networking events include a golf outing at Pacific Springs planned for April 25 and a dinner on Thursday evening, April 26.
Registration for SMPS members is $295 and $375 for nonmembers. If more than one registration comes from the same company, each additional registrant saves $50.
For more information, registration, and the latest updates, visit the Missouri Valley Regional Conference Web site at www.mvrc2007.org.
The conference is hosted by the SMPS Nebraska, Kansas City, and St. Louis chapters.
Sponsorships Available
If you would like to promote your firm and its services to the regional base of marketers, business developers, and principals attending the Missouri Valley Regional Conference, please contact Angela Gallagher at 402.346.7007 or agallagher@alvine.com. There are a range sponsorships and recognition opportunities available.
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