2006 Conference Keynote Speakers Announced
Robyn Waters, former Vice President of Trends for Target, and author Keith Ferrazzi will address "Build Business: Setting the Stage," the 2006 SMPS/PSMA National Conference, August 17 and 18 in Hollywood, CA.

Described as an “Ambassador of Trend,” “Champion of Design,” “Builder of Brands,” “Purveyor of Passion,” and “Cheerleader of Possibilities,” Robyn Waters offers the Build Business audience 25 years of experience converting trends into sales and profits. As Vice President of Trend, Design, and Product Development with Target, she traveled the world tracking and translating trends into the unique product designs that enhanced Target’s upscale brand image. One of Waters' core beliefs: Good taste and great design don’t have to be expensive.

Waters is currently the founder and President of RW Trend and the author of The Trendmaster’s Guide From A to Z, a practical and fun handbook designed to demystify the art of trend tracking. She will demonstrate how to become a trendmaster while marketing service that’s perfectly aligned with your firm’s brand.

Keith Ferrazzi, CEO of Ferrazzi Greenlight, has been hailed by Inc. as one of the World’s Most Connected Individuals. As Chief Marketing Officer at Deloitte Consulting, he was the youngest employee ever to be tapped for partner in the firm's history. Upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. Crain’s Business recognized Keith as one of the country’s “Top 40 Under 40” business leaders, and the World Economic Forum in Davos named him a “Global Leader for Tomorrow.”

The author of Never Eat Alone: And Other Secrets to Success, One Relationship at a Time, Ferrazzi will illustrate how making more personal connections with your clients will build your business while making your work more enjoyable.

Hosted by SMPS and the Professional Services Management Association, Build Business is the leading business development, management, and marketing conference for the design and building industry, bringing together hundreds of principals, business developers, marketers, and senior managers with bottom-line accountability for the success of their professional service firms.

The educational program for Build Business: Setting the Stage will be announced later this month, and developing event details are available 24/7 at www.buildbusiness.org. To register, go to www.buildbusiness.org/bb06regform.pdf. [ return to top ]