The Build Business panels will include national and regional clients who will discuss activity in their market sectors, upcoming projects, selection criteria, and decision-making processes. As a marketer or business developer responsible for securing work for your firm, attending these panel sessions offers you an opportunity to expand your network of clients, firm leaders, and media and to hear the latest thinking and dynamic trends in business development, marketing, customer care, firm management, and leadership.

Attendees can earn 14.5 CPSM CEUs and AIA LUs by attending Build Business.

101 Panel: Department of Defense Privatization—The New $50 Billion Market
Moderator: Ronald Luman, AIA, NCARB, Rees Associates, Inc.
Panelists: Randy Rostad, Director of Privatization, Army and Air Force Exchange Service and others TBA
This program provides you with access to key players in the federal privatization process. Learn about the size, structure, and processes behind the DoD programs. Explore future DoD needs: family housing, dormitories, and hotels. Understand how RFPs are issued and in what geographic regions. Discover how to form winning teams and track opportunities.
(1.5 CEUs/1.5 AIA LUs)

102 Panel: Sources for Market Planning—What's Hot and What's Not in Healthcare
Moderator: Donald Altmeyer, AIA, Vice Chairman, BSA LifeStructures
Panelists: Susan Lipka, Executive Director, The University of Texas MD Anderson Cancer Center, Corporate Planning and Management; Tom Gormley, Vice President, Construction and Design HCA—The Healthcare Company
Healthcare represents one of the largest markets for A/E/C firms as aging baby boomers challenge healthcare providers to offer the best and latest technologies, services, and amenities in their facilities. The charge to keep up with competitors while paying attention to the bottom line makes the role of managing healthcare facilities more demanding than ever. A panel of national healthcare executives from the private, public, and academic teaching hospital sectors will present their perspectives on these changes, how institutions are responding, and opportunities for A/E/C firms.
(1.5 CEUs/1.5 AIA LUs)

103 Panel: Financial Sources of Commercial Development
Moderator: Hoyt G. Lowder, Senior Vice President, FMI Corporation
Panelists: Susan Stubin, Managing Director, The Prescott Group and others TBA
Hear what clients and industry representatives think about available financing and which markets will get funding over the next 18 to 36 months. Explore a case study of a firm that used this type of information to change direction, combining construction and design to build business. Use the knowledge gained to guide your strategic and marketing planning and budgeting.
(1.5 CEUs/1.5 AIA LUs)

104 Panel: Sources for Market Planning in the American Indian Community
Moderator: Margo Gray, President, Horizon Engineering Services
Panelists: Rex Woods, Director of Pre-Construction, Flintco, Inc.; J.D. Colbert, President, North American Native Bankers Association and Executive Vice President, Bank 2; and Annette Hamilton, Chief Operating Officer and Vice President, Ho-Chunk, Inc.
The annual, nationwide market for American Indian development is estimated in the billions, driving a high demand for design and construction services, particularly in healthcare, education, housing, and gaming facilities. This panel will describe the market, define who the players are, examine opportunities, discuss how to conduct business, and demonstrate how to successfully position your company to win the work.
(1.5 CEUs/1.5 AIA LUs)

404 Panel: Creativity on Demand
Moderator: Carla Thompson, FSMPS, Vice President of Marketing, MulvannyG2 Architecture
Panelists: Kylie Colgan, Saatchi & Saatchi, and others TBA
Successful marketing is based in creativity. Hear first hand how advertising agencies—widely considered the Masters of Creativity—maximize their flow of ideas by nurturing staff and creating a physical environment, processes, and culture conducive to "beyond-boundaries" thinking. Learn how you can apply these same elements to get the creativity flowing in your organization.
(1.5 CEUs/1.5 AIA LUs)

504 Panel: Creating Harmony Through Diversity—Making Music, Not Noise
Moderator: Craig Holmes, Director of Business Development, Engineering Consulting Services, Ltd.
Panelists: Charles Silver, Vice President, M. Silver & Company, Inc.; Diane Creel, FSMPS, President/Chairman/Ceo, Ecovation, Inc; Elizabeth Bowers, Elizabeth Bowers Construction Services
Diversity is a consideration, a descriptor, often a requirement of the companies and professional associations in which we work and volunteer. What does diversity mean in the A/E/C industry? Why should we value diversity? What is the effect of diversity in our firms and our work lives? Industry leaders, owners, and clients will share perspectives and best practices. Hosted by the SMPS National Diversity Committee
(1.5 CEUs/1.5 AIA LUs)

105 Panel: You've Got to Be Green
Moderator: Steve Gourley, Senior Project Engineer, Skanska USA, Durham, NC
Panelists: Donald R. Horn, Director, Sustainable Design Program, US General Services Administration; Charles Bell, Principal, theGreenTeam Inc.; and Myron Taschuk, Project Manager, Duke University Facilities Management Department
Sustainable design, commonly epitomized by the Leadership in Energy and Environmental Design (LEED) Rating System, has quickly become a concern for owners, designers, and builders. As our clients consider future green building, how can the design and construction community maximize the performance and value of these projects? This panel will discuss how to approach LEED and sustainability issues and the tangible benefits to organizations.
(1.5 CEUs/1.5 AIA LUs)

305 Panel: The Future of Urban Revitalization
Moderator: Laurin McCracken, AIA, MCR, FSMPS, Marketing & Strategies Officer, Looney Ricks Kiss Architects
Panelists: TBA
Urban revival is thriving in many cities. Pressing issues for the next several years include improving the job and housing imbalance in inner cities and taking a more regional approach to urban planning. Join this panel to discuss what the future of urban revitalization looks like and how it will impact your strategic and marketing plans to capture a share of the work.
(1.5 CEUs/1.5 AIA LUs/HSW Credit)

106 Meet the Press Roundtables
Moderator: Emily M. Cass, CPSM, Marketing Consultant
Panelists: Senior editors from Architectural Record, Building Design & Construction, Construction.com, The Zweig A/E Marketing Letter, and Engineering News-Record, among other publications
How do you get your story told or your company featured in the trade media? Sit down with local, regional, and national editors and your peers to discuss upcoming editorial content in industry publications, what editors consider news, how to approach reporters with story ideas, and your public relations challenges. Hosted by the SMPS Public Relations Committee
(1.5 CEUs/1.5 AIA LUs)

206 Panel: Market-Level Research—The Secret Weapon in Winning Better Work
Moderator: Cathy Edgerly, Marketing Consultant, Consulting Services
Panelists: Barton D. Eberwein, Vice President of Business Development, Hoffman Construction Company; Julie G. Luers, FSMPS, Director of Marketing, HGS; and Steve Jones, Senior Director/Business Development, McGraw-Hill Construction
Knowing more than your competitors is a powerful ingredient for success in marketing and sales. When qualified firms compete for projects, it is often the best-prepared firm that wins—and focused research can be a key element of effective preparation. Join this panel as they discuss where to find reliable information and how to use it to build business for your firm.
(1.5 CEUs/1.5 AIA LUs)

406 Panel: Innovators Who Have Created Niche Markets
Moderator: Mitch Levitt, FSMPS, Senior Vice President, Karlsberger Companies
Panelists: Robert Workman, Chairman and CEO, BSW International; Dru Meadows, AIA, CCS, CSI, President, theGreenTeam; and Marvin Manlove, Principal, 360 Architecture
This panel of innovators will share how they identified previously untapped markets, modified their organizations and services, and established themselves as leaders in those markets. Discover how to identify the "golden-ring" opportunity and create a new business model, adapting your firm's services, culture, and approach to marketing beyond the traditional methods to build business.
(1.5 CEUs/1.5 AIA LUs)

To learn more about the educational sessions scheduled for Build Business: Beyond Boundaries, the 2005 SMPS/PSMA National Conference, August 10-13 in New Orleans, please visit www.buildbusiness.org. Daily registration is available, and a significant discount is available to firms registering teams of three or more employees. The deadline to take advantage of the early-bird registration fee is June 30.