A Certified Professional Services Marketer (CPSM) must meet rigorous standards of experience and knowledge in professional services marketing, pass a certification exam, and embrace the CPSM Code of Ethics. The certification exam, the key element in the program, is based on a practice analysis study of professional services marketing and business development, commissioned by SMPS. The exam tests knowledge in six core competency areas call "Domains of Practice" that address market research, marketing planning, business development, proposals, promotional activities, and management practices.
The following individuals met the requirements for certification, successfully completed the exam, and earned the professional designation "CPSM" in March and April 2005:
Susan Boyd Merrigan, CPSM
Senior Associate, DMJM Design
Arlington, VA
Gilbert Brindley, CPSM
Vice President, Dick Corporation
Pittsburgh, PA
Tanya Fugitt, CPSM
Marketing Coordinator, TLC Engineering for Architecture
Jacksonville, FL
MaryBeth Morris, CPSM
Director of Marketing, Tighe & Bond, Inc.
Westfield, MA
Christine E. Olthoff, CPSM
Marketing Coordinator, Fay Spofford & Thorndike
Marlboro, MA
Elizabeth L. Pilcher, CPSM
Corporate Marketing Specialist, Simpson Gumpertz & Heger, Inc.
Waltham, MA
Bethany Rustic, CPSM
Community Affairs Director, Turner Construction Company
Cincinnati, OH
Susan R. Shelby, CPSM
Principal, RHINO Public Relations
South Hamilton, MA
Kim Shinn, CPSM
Principal, TLC Engineering for Architecture
Brentwood, TN
William J. Southwick, CPSM
Marketing Representative, Tri-State Engineering
Joplin, MO.
Brad Thurman, P.E., CPSM
Principal, Marketing, Wallace Engineering
Tulsa, OK
Thomas Townes, CPSM
Senior Principal, The Thomas Group
Princeton, NJ
Misty J. Turley, CPSM
Marketing Manager, The Flintco Companies, Inc.
Tulsa, OK
Once candidates have earned the CPSM designation, they must maintain their certification status through continuing education. A minimum of 50 continuing education units from approved SMPS providers is required every three years for re-certification.
For more information on the SMPS Certified Professional Services Marketer Program, call Certification Manager Kevin Doyle at 800.292.7677, ext. 223, or visit the Certification section of the SMPS web site at www.smps.org. [ return to top ]
