Educational Program for National Conference Announced
The Conference Planning Committee has announced the educational program for "Build Business: Beyond Boundaries," the 2005 SMPS/PSMA National Conference, scheduled for August 10-13 in New Orleans.

Complete session descriptions are available now on the conference web site at www.buildbusiness.org/sessions.htm. A registration brochure for the conference will be mailed to members in mid-April. Discounted registration rates for members and nonmembers are available until June 30.

Educational activities during Build Business are approved for continuing education units (CEUs) for the SMPS Certified Professional Services Marketer Program and learning unit hours (LUs) for AIA/CES. In addition, the program should meet criteria set forth by other professional societies and state licensure boards for continuing education requirements. Build Business offers more than 14.5 hours of continuing education opportunities.

The following sessions are among those scheduled for Build Business: Beyond Boundaries.

8:30 am - 4:30 pm

PC1 Business Development Best Practices Workshop
Presenters: Thomas D. Boogher, CPSM, Executive Vice President, PSI, and Alfred K. Potter II, FSMPS, Senior Vice President, Gilbane Building Company
An additional fee is required to attend this event. To register, mark the appropriate box on the registration form. Space may be limited and available on a first-come, first-served basis.

9 am - Noon

CPSM Day: Best Practices Forum
This program is designed specifically for Certified Professional Services Marketers. Preregistration is required; please mark the appropriate box on the registration form. There is no charge to participate, and you do not need to be registered for Build Business to attend.

2 - 4:30 pm

CPSM Day: Getting Published
Michael J. Reilly, FSMPS, President, Reilly Communications, and Edward T. Hannan, Managing Editor, ZweigWhite
This program is designed specifically for Certified Professional Services Marketers. Preregistration is required; please mark the appropriate box on the registration form. There is no charge to participate, and you do not need to be registered for Build Business to attend.

1 - 4 pm

PC2 Coordinators' Council: Managing Those Who Manage You
Presenters: Sally Handley, FSMPS, President, Sally Handley, Inc.; Thomas A. Zimmerman, FAIA, Executive Vice President, SWBR Architects; and Lisa A. Fingar, Marketing Coordinator, SWBR Architects

10 - 11:30 am

101 Panel: Department of Defense Privatization: The New $50 Billion Market
Moderator: Ronald J. Luman, AIA, NCARB, Vice President, Rees Associates, Inc.
Panelists: TBA

201 Get to the Point! Writing Effective Client Letters and Proposals
Lisa Moretto, Senior Consultant, RGI Learning, Inc.

301 The Flight of the Creative Class
Richard Florida, Author, Richard Florida Creativity Group

401 Building the Right Marketing Team
Rob Ziegler, MBA, Chief Operating Officer and Director of Corporate Business Development, IHI Environmental

501 The Faces of Leadership
Scott W. Braley, FAIA, FRSA, Principal and CEO, Braley Consulting & Training

EXH1 Eight Building Blocks to CRM Success in Your Firm
Stan Bunn, Customer Relationship Management Practice Manager, BST Global

1 - 2:30 pm

102 Panel: Sources for Market Planning—What's Hot and What's Not in Healthcare
Moderator: Donald Altemeyer, AIA, Vice Chairman, BSA LifeStructures
Panelists: TBA

202 Demolishing Our Own Boundaries, Debunking Our Own Myths
Janet S. Sanders, Ph.D., FSMPS, President, The Clayton Consulting Group, Inc.

302 Demographics Is Our Destiny: Using Demographics to Forecast Markets to 2010
Patricia P. Rosenzweig, Principal, OWP/P

402 The Inventivity Workshop: Part 1
Ed Holahan, Consultant, and Jake More, Consultant, Creativity Central

502 The Best Kept Secret in Leadership
Ron Magnus, Director of Business Development, FMI Corporation

EXH2 CRM & Proposal Automation Adoption Strategies
Jeff Stanley, Design Manager, Deltek

3 - 4:30 pm

103 Panel: Financial Sources of Commercial Development
Moderator: Hoyt G. Lowder, Senior Vice President, FMI Corporation
Panelists: TBA

203 Strategic Positioning and Selling Value: Learn What 800+ Clients Have to Say That's Essential to Successful Professional Services Delivery
Richard G. Jacques, AIA, Principal, Jacques Management, LLC

303 Cultural Trends: How They Impact Our Lives and Our Industry
Timothy C. Mack, President, World Future Society

403 The Inventivity Workshop: Part 2
Ed Holahan, Consultant, and Jake More, Consultant, Creativity Central

503 Leaders Are Made, Not Born: Insights and Challenges from Two Grizzled Marketers
William R. Strong, FSMPS, Principal and Director of Marketing, Mahlum Architects, and Theodore Sive, FSMPS, Consultant

8 - 9:30 am

104 Panel: Sources for Market Planning in the American Indian Community
Moderator: Margo Gray, President, Horizon Engineering Services Co.
Panelists: J.D. Colbert, President, North American Native Bankers Association, and Executive Vice President, Bank 2; Rex Woods, Director of Pre-Construction, Flintco, Inc., and Annette Hamilton, Chief Operating Officer and Vice President, Ho-Chunk, Inc.

204 Maximizing Your Business Development ROI
Richard S. Friedman, President, Marketing Strategies & Solutions

304 The Art and Science of Face Reading
Mac Fulfer, Consultant

404 Panel: Creativity on Demand
Moderator: Carla D. Thompson, FSMPS, Vice President of Marketing, MulvannyG2 Architecture
Panelists: Kylie Colgan, Account Coordinator, Saatchi & Saatchi, and Daniel Sadler, Creative Director, Fair Issac

504 Panel: Creating Harmony Through Diversity—Making Music, Not Noise
Moderator: Craig Holmes, Director of Business Development, Engineering Consulting Services, Ltd.
Panelists: Charles Silver, Vice President, M. Silver & Company, Inc.; Diane Creel, FSMPS, President/Chairman/CEO, Ecovation, Inc; and Elizabeth Bowers, Elizabeth Bowers Construction Services

EXH4 Earn More Business through Effective Lead Management
LeAnn Nowak, CPSM, Senior Consultant, Wind2 Software, Inc.

1 - 2:30 pm

105 Panel: You've Got to Be Green
Moderator: Steve Gourley, Senior Project Engineer, Skanska USA
Panelists: Donald R. Horn, Director, Sustainable Design Program, US General Services Administration; Charles E. Bell, AIA, NCARB , Principal, theGreenTeam Inc.; and Myron Taschuk, Project Manager, Facilities Management Department, Duke University

205 Make Your Client the Star of Your PR Program
Michael J. Reilly, FSMPS, President, Reilly Communications

305 Panel: The Future of Urban Revitalization
Moderator: Laurin McCracken, AIA, MCR, FSMPS, Marketing & Strategies Officer, Looney Ricks Kiss Architects
Panelists: TBA

405 Beyond the Pitch: Marketing as a Design Tool
Sherry Hoffman and Todd Erlandson, AIA, Partners, (M) Arch. Strategic Architectures and Visiting Assistant Professors, Tulane University, School of Architecture

505 In Control: The Right Way to Develop Your Firm's Strategic Business Plan
Mick Morrissey, Senior Vice President, ZweigWhite

3 - 4:30 pm

106 Meet the Press Roundtables
Moderator: Emily M. Cass, CPSM, Business Development Manager, Hayes, Seay, Mattern & Mattern Inc.
Panelists: Senior editors from Architectural Record, Building Design & Construction, Construction.com, Zweig A/E Marketing Letter, and Engineering News-Record, among other publications

206 Panel: Market-Level Research—The Secret Weapon in Winning Better Work
Moderator: Cathy Edgerly, Marketing Consultant, Consulting Services
Panelists: Barton D. Eberwein, Vice President of Business Development, Hoffman Construction Company; Julie G. Luers, FSMPS, Director of Marketing, HGS; and Steve Jones, Senior Director/Business Development, McGraw-Hill Construction

306 The Art and Science of Face Reading
Mac Fulfer, Consultant

406 Panel: Innovators Who Have Created Niche Markets
Moderator: Mitch Levitt, FSMPS, Senior Vice President, Karlsberger Companies
Panelists: Robert Workman, Chairman and CEO, BSW International; Dru Meadows, AIA, CCS, CSI, President, theGreenTeam Inc.; and Marvin Manlove, Principal, 360 Architecture

506 Big Talk, Big Walk: A Case Study of a Vision-Driven Firm
Craig S. Galati, President, Lucchesi, Galati Architects, Inc. [ return to top ]