April Webinar: Smart Marketing for Green Buildings—The Insider's Perspective
Get the insider’s take on sustainable design and how to promote your firm’s services during SMPS’ next webinar on April 12 at 2 pm ET.

Smart Marketing for Green Buildings—The Insider's Perspective will cover the latest trends and projections for 2005 and beyond for sustainable design and the marketing of green-design services. Marketing experts representing design and engineering will share their insights, successes, and advice on sustainable development with a leading green-building marketing expert.

The experts who will be on hand include:

• Jerry Yudelson, P.E., LEED AP, Sustainability Director, Interface Engineering Inc.
• Bert Gregory, AIA, President and CEO, Mithun Architects+Designers+Planners
• Paul Schwer, P.E., LEED AP, President and Mechanical Principal, PAE Consulting Engineers
• Dan Burgoyne, Sustainability Manager, The State of California’s Department of General Services.

More information about the presenters can be found at www.smps.org/education/webinar.htm#smart.

Webinar participants will gain: valuable information on present and future market size and growth rates tactics and strategies to market green-building services feedback on how the green-building movement is improving bottom lines for owners and professional services firms an understanding of the benefits and importance of LEED accreditation ways to proactively educate clients about the benefits of sustainability client considerations in investing in sustainable development: cost, risk, community client’s criteria for each aspect of A/E/C selection when investing in sustainable development. This program is relevant to: CEOs CMOs Principals General Managers Business Development Directors and Managers Marketing Directors, Managers, and Coordinators Communications Managers and Coordinators Training and Development Staff. The per-site registration fee is $149 for SMPS/PSMA members and $249 for nonmembers. For more information on this or upcoming webinars or to register for Smart Marketing for Green Buildings—The Insider's Perspective, please visit www.smps.org/education/webinar.htm.

What Attendees Have to Say About the SMPS Webinar Series   "I'm new to the marketing field and the webinar resonated with some of the issues I'm dealing with and gave me new ideas to improve current marketing activities."   "We are located 2.5 hours from a metro area—the most likely location for an "in-person" seminar—so the webinar format is terrific in terms of bringing an educational opportunity directly to us!"

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