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Upcoming National Webinars: Topics Include Awards, Budgeting and Planning
Registrations are now being accepted for programs in March and May.
Visit the SMPS National web site at www.smps.org/education/webinar.htm for program details, registration, and scheduling.
Submitting Award-Winning Competition Entries
March 8, 2–3:30 pm ET
Moderator: Karen O. Courtney, AIA, FSMPS
Panelists: Dana L. Birkes, ARP, FSMPS, CPSM, Director of Marketing, Flintco Companies, and Barbara McCarthy,
Senior Associate, Gensler Firmwide Communications
Award submissions represent a way for firms to gain exposure and recognize project excellence, both internally and in the marketplace. What is the proper way to ensure that this tactic yields a return on investment for the time and money spent? Hear award-winning experts discuss the secrets they use to maximize their results. This panel discussion will cover resources for researching award programs for all types of markets and projects, reveal what judges are looking for based on an industry survey, outline a planning process to ensure the success of your entry, and share tips and tools of the trade.
Marketing Planning and Budgeting
May 3, 2–3:30 pm ET
Lisbeth Quebe, FSMPS
With time and dollars increasingly scarce, it is critical to carefully plan sales targets, revenue goals, and marketing expenditures. Ms. Quebe will provide instruction in each step of developing a comprehensive marketing plan, including auditing your current marketing performance, determining the outlook in the specialty sectors you pursue, setting realistic and measurable goals, developing strategies to meet those goals, determining the tools you will need to carry out the plan, constructing a marketing budget in the format that best suits your firm, and evaluating your performance and return on investment.
These live, online, interactive webinars will deliver an immediate impact to your marketing efforts and are open to your whole staff to participate right from your office. The series provides industry professionals with affordable, convenient, actionable professional development and the opportunity to accrue valuable CEU credit.
Note that the registration fee is per site, not per person, and attendees are encouraged to invite coworkers or members of their chapter to join them and share the cost. The per-site registration fee is $149 for an SMPS member and $249 for a nonmember.
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