|
Upcoming National Programs; Register for 2005 Conference by Dec. 31 to Save $
In the coming months, SMPS National is hosting a variety of educational events throughout the country to meet the professional development needs of members at every level. Details about these programs are available below and on the SMPS National web site at www.smps.org.
Build Business: Beyond Boundaries
2005 SMPS/PSMA National Conference
August 10-13
New Orleans Marriott, New Orleans, LA
Earn up to 21 CPSM CEUs and 21 AIA LU Hours
Register by December 31, 2004, to take advantage of the discounted early-bird registration fee of $895/person for SMPS and PSMA members. After December 31 the registration fee increases to $995/person, and after June 30 to $1,095. Additional discounts are available to teams of three or more employees representing the same firm. To print a registration form, please visit www.buildbusiness.org/registration.htm.
Marketing in the design and building industry is undergoing a light-speed transformation. Leading professionals are those looking beyond boundaries and applying innovative practices that benefit their companies and their careers. To build business for your company and maintain your personal professional edge, this is THE ONE conference you won't want to miss! Visit www.buildbusiness.org for more information on the keynote speaker, conference tracks, and registration.
Inspire Customer Loyalty: What Clients Have to Say
January 27, 8:30 am-Noon
The Citrus Club, Orlando, FL
Earn 3 CPSM CEUs and 3 AIA LU Hours
This one-day seminar on the most effective means of creating customer loyalty and repeat business is based on proprietary client research conducted by Marcy Steinberg, researcher and author of The Inside Scoop: Proposals and Interviews from the Client's Perspective.
This program provides a rare opportunity to communicate directly with clients in an intimate panel setting and to hear what buyers of design and construction services wish their designers and contractors would do for them.
- Learn what owners, procurement officials, and project managers in health care, higher education, transportation, retail, residential, land development, water resources, federal, municipal, and other markets revealed in candid interviews conducted in your region and around the country.
- Focus your strategic thinking about client management, client loyalty, and firm communications with firsthand insight from the decision-makers who hire A/E/C services.
Client Panelists
- Dr. James L. Ely, Executive Director and Chief Executive Officer for Florida's Turnpike Enterprise, Florida Department of Transportation
- Steve Grube, Senior Facilities Program Director for Design and Construction, Orange County Public Schools
- James Kearsey, Independent Commerical Developer, Real Estate Collaborate, LLC
- Neal Presley, Administrative Director for the Office of Design and Construction, Florida Hospital
Visit www.psmanet.org/clientloyaltyset.htm for more information on our researcher and client panelists or to register online.
Everything You Wanted to Know About the Design and Construction Industry
February 4-5
Georgia Tech Hotel and Conference Center, Atlanta, GA
Earn up to 15.25 CPSM CEUs and 15.25 AIA LU hours
If you are a business development, marketing, finance, legal, or HR professional or an early-career architect, engineer, or contractor, this course is for you! Georgia Tech's College of Architecture and SMPS have teamed up to present a unique program for professionals in the design and construction industry. Learn how the various components of the design and construction industry function and where your company fits in the overall picture. This program will make you feel more confident with your knowledge of the industry and enable you to be a more valuable team member within your firm.
The workshop will cover:
- industry terminology and buzz-words
- key players and stakeholders
- what architects, engineers, and contractors do and how they do it
- how construction projects are financed and paid for
- facility development/delivery processes
- what owners expect from you
- current industry trends
- and much, much more!
Register by January 5 to take advantage of early-bird rates. Visit www.coa.gatech.edu/smps for an expanded list of workshop topics and registration information.
Business Development: Best Practices for
the A/E/C Marketplace
February 22—Los Angeles, CA
February 23—Phoenix, AZ
March 15—Houston, TX
March 16—Kansas City, MO
April 19—Baltimore, MD
April 20—New York, NY
August 10—New Orleans, LA
Earn 6.5 CPSM CEUs and 6.5 AIA LU Hours
Practitioners with over 50 years of combined industry experience and records of winning work for their firms, Thomas D. Boogher, CPSM, Executive Vice President, Marketing, Sales, and Performance Support for PSI, and Alfred K. Potter II, FSMPS, Senior Vice President, Sales and Marketing for Gilbane Building Company, will present skills and methodologies for developing and maintaining a successful business development program. This highly interactive and fast-paced seminar will help and challenge you to:
- evaluate the effectiveness of your current sales efforts
- strengthen your firm's business development strategy
- role play effective BD solutions in difficult situations.
Visit www.smps.org/interestgroups/bdi.htm#program to review the full-day agenda and register for this event.
SMPS Mid-Day Webinars
Earn 1.5 CPSM CEUs and 1.5 AIA LU hours per webinar
Lessons from Client Selection Committees
Ernest Burden, Burden Associates
January 25, 2-3:30 p.m. (ET)
Ernie will share his insight on what clients are looking for, how to find out what they're thinking, and give you valuable tips on increasing your hit rate at your next presentation. This webinar presents the client's side of the selection equation from actual interviews.
Submitting an Award-Winning Competition Entry
Karen O. Courtney, AIA, FSMPS, BSA LifeStructures
March 8, 2-3:30 p.m.(ET)
(Information to be posted online soon.)
Market Planning and Budgeting
Lisbeth Quebe, FSMPS
May 10, 2-3:30 p.m. (ET)
This program will explain the specific steps necessary to develop a simple yet comprehensive marketing plan. A key part of the program is instruction on various ways to construct a marketing budget, ranging from the simple to more complex formats for multi-sector, multi-office firms. At the end of the session, you will know how to create a clear roadmap for planning next year's marketing activities.
Always on Tuesdays and always at 2 pm (ET), the Mid-Day Webinar Series features interactive, 90-minute programs hosted by industry experts covering industry hot topics, best practices, and special interests, conducted via audio teleconference and the Internet.
Visit www.smps.org/education/webinar.htm for more information or to register now.
[
return to top ]
|
