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SMPS Announces Newly Certified Professional Services Marketers
A Certified Professional Services Marketer (CPSM) must meet rigorous standards of experience and knowledge in professional services marketing, pass a certification exam, and embrace the CPSM Code of Ethics. The certification exam, the key element in the program, is based on a practice analysis study of professional services marketing and business development, commissioned by SMPS. The exam tests knowledge in six core competency areas call "Domains of Practice" that address market research, marketing planning, business development, proposals, promotional activities, and management practices.
The following individuals met the requirements for certification, successfully completed the exam, and earned the professional designation "CPSM" between August 15 and October 16, 2004:
Timothy Barr, CPSM Director of Marketing Wheeler Wimer Blackman Architects San Diego, CA
Sandra Fayette, CPSM Marketing Manager RECON Environmental Inc. San Diego, CA
Marylou Flanders, CPSM Senior Marketing Coordinator PBS&J Encinitas, CA
Connie Hayes, CPSM Director of Marketing Services Skanska USA Building Inc. Tampa, FL
Randi Holley, CPSM Marketing Director Southern California Soil & Testing Inc. San Diego, CA
JR Kozera, CPSM Business Development HSA Engineers & Scientists Tampa, FL
David W. Lecours, CPSM Creative Director Lecours Design Inc. Encinitas, CA
Rick S. Lentz, CPSM Regional Vice President Cutler Associates Inc. Tampa, FL
Brandi L. Lewis, CPSM Marketing/Business Development Southern California Soil & Testing Inc. San Diego, CA
Catherine N. Mbaya, CPSM Marketing Coordinator EDAW Inc. San Diego, CA
C. Shaun McLain, CPSM Senior Marketing Coordinator H W Lochner Inc. Clearwater, FL
Joan Mumford, CPSM Business Development Manager Willdan Cardiff by the Sea, CA
Patricia A. Post, CPSM Marketing Coordinator Dudek & Associates Encinitas, CA
Tiffanie L. Reynolds, CPSM Marketing Coordinator Harvard Jolly Clees Toppe Architects PA Saint Petersburg, FL
Kenda R. Salisbury, CPSM Manager Business Development Kleinfelder Inc. San Diego, CA
Karen Santoro, CPSM Business Development Pountney Psomas San Diego, CA
Shiloh D. Spriggs, CPSM Director of Business Development Winzler & Kelly Consulting Engineers San Diego, CA
Toni R. Wallace, CPSM Manager of Business Development Support Parsons Brinckerhoff Tampa, FL
Cindy A. Warcholik, CPSM Marketing Coordinator KPFF Consulting Engineers San Diego, CA
Once candidates have earned the CPSM designation, they must maintain their certification status through continuing education. A minimum of 50 continuing education units from approved SMPS providers is required every three years for re-certification.
For more information on the SMPS Certified Professional Services Marketer Program, call 800.292.7677, ext. 223, or visit the Certification section of the SMPS web site at www.smps.org.
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