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SMPS National and Boston Chapter Sponsor Sessions at Boston Event
SMPS National and the Boston Chapter have teamed up to sponsor several marketing and business development sessions at this month’s 20th annual Build Boston.
Scheduled for November 16-18 at the Seaport World Trade Center in Boston, Build Boston offers workshops and seminars addressing significant industry issues such as project delivery and management, marketing and public relations, financial management and firm management, codes, contracts, facility management, and design and construction issues of importance to architects, engineers, contractors, and other building industry professionals.
The following SMPS-sponsored sessions are among several to be conducted by SMPS members at Build Boston. Click on the session title for a full description.
Companies in Transition: Passing the Torch (A39)
November 16, 1:00-3:00 pm
Moderator:
Joan Capelin, Hon. AIA, FSMPS, President, Capelin Communications
Panelists:
Walter Hunt Jr., AIA, Managing Partner, Gensler
Peter Piven, FAIA, Principal Consultant, The Coxe Group
Carole Wedge, AIA, LEED, President and Principal, Shepley Bulfinch Richardson and Abbott
Leaders who have gone through transitions and/or advised others describe the new opportunities but also the dangers and provide principles and methods to make this important moment rewarding.
Note: Capelin will be available to discuss and sign her book Principles for Principals: Insights & anecdotes about what makes professional service firms thrive in the Resource Center of the Boston Society of Architects at 3:30 pm on Tuesday, November 16.
Real-World Strategies to Separate Your Firm from the Pack (A54)
November 16, 3:30-5:00 pm
Speakers:
Karen Courtney, AIA, FSMPS, Director of Marketing, BSA LifeStructures, and President, SMPS National
Ronald Worth, FSMPS, FAIC, CPSM, CPC, Chief Executive Officer, SMPS National
This highly interactive workshop highlights the intricacies of bringing in new clients using methods and processes not taught in college. This session is based on three years of research on what successful companies are doing in today's economy.
Diversity Can Make You Successful (A87)
November 16, 6:30-8:00 pm
Panelists:
Karen Courtney, AIA, FSMPS, Director of Marketing, BSA LifeStructures, and President, SMPS National
Peter J. Kienle, FSMPS, CPSM, Senior Associate and Director of Marketing/Business Development, Moody/Nolan Inc., and Secretary/Treasurer, SMPS National
Moderator:
Craig A. Holmes, Director of Business Development, Engineering Consulting Services, LTD, and Chair, SMPS National Diversity Committee
This workshop is designed to illustrate the best practices firms have uncovered while integrating diversity strategies into all aspects of their businesses.
Niche Marketing 101 (B28)
November 17, 1:30-3:00 pm
Speakers:
Edward Bond Jr., FSMPS, Chairman & CEO, Bond Brothers Inc., and Past President, SMPS National
Michael Reilly, FSMPS, President, Reilly Communications, and Past President, SMPS National
Using case studies of successful niche marketing programs and examples drawn from firsthand experience, this session describes a range of techniques designed to build relationships and boost profits. Firm principals, project managers, technical staff, and marketing professionals will learn how best to communicate niche expertise to clients and prospects.
The Power of "We" (B53)
November 17, 4:00-5:30 pm
Speaker:
Richard Friedman, President, Marketing Strategies & Solutions
This session covers the psychology of business development (BD), how to incorporate marketing/BD into day-to-day project management, avenues for getting technical staff involved in marketing/BD, and how some firms have addressed this challenge (case studies and industry best practices).
For more information on the program, please visit www.buildboston.com.
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