A/E/C Marketing Fundamentals by Michael T. Kubal, Kevin T. Miller, and Ronald D. Worth Published by SMPS and Building News Inc., 2004. 242 pp., ws-888 $59 plus s/h

The bad news: Popular industry textbook Building Profits recently went out of print.

The good news: Building Profits authors Michael Kubal, Kevin Miller, and Ron Worth came to SMPS and strategic partner Building News Inc. (BNi) to publish a sequel: A/E/C Marketing Fundamentals, which hit our shelves this month.

Even better news: A/E/C Marketing Fundamentals hits the highlights of Building Profits in about half the time and space, making it a manageable reference for the busy professional seeking information on 21st century business concepts in this industry, such as:

• partnering with firms, subs, and clients
• virtual design and construction
• marketing and sales technology
• prospecting
• preconstruction services
• marketing research and plans
• creative platforms
• collateral materials.

Of particular value to the reader are tools including organizational models, reliable sources of market research, strategic thinking exercises, samples of marketing collateral, and useful documents you can adapt for your firm’s use, including a partnering agreement, marketing plan outline, creative platform, and communications matrix. An extensive bibliography is a guide to additional resources to support your team.

To order A/E/C Marketing Fundamentals, visit the SMPS Bookstore at