SMPS Announces Newly Certified Professional Services Marketers

A Certified Professional Services Marketer (CPSM) must meet rigorous standards of experience and knowledge in professional services marketing, pass a certification exam, and embrace the CPSM Code of Ethics. The certification exam, the key element in the program, is based on a practice analysis study of professional services marketing and business development, commissioned by SMPS. The exam tests knowledge in six core competency areas call "Domains of Practice" that address market research, marketing planning, business development, proposals, promotional activities, and management practices.

The following individuals met the requirements for certification, successfully completed the exam, and earned the professional designation "CPSM" between June 26 and August 31, 2004:

Robert W. Beavers, CPSM
President, Professional Services Sales
Lawrenceville, GA

Cheryl W. Browne, CPSM
Marketing Coordinator, WM Jordan Company Inc.
Newport News, VA

Robert B. Buck, CPSM
Marketing Director, Bowman Foster & Associates PC
Norfolk, VA

Julia C. Crislip, CPSM
Marketing Manager, Langan Engineering & Environmental Services
New York, NY

Cindy Forlizzi, CPSM
Marketing Support Manager, CDM
Cambridge, MA

Sheila S. Fortune, CPSM
Director of Sales & Marketing, LAI Engineering
Marietta, GA

Catherine Franklin, CPSM
Director of Business Development, LAMM & Company
Orlando, FL

Susan M. Gorman, CPSM
Marketing Manager, Rhoads Construction Inc.
Fort Collins, CO

Kirk S. Johnson, CPSM
Business Development Manager, Professional Services Industries
Wheatridge, CO

Mary Jo Lucka, CPSM
Senior Marketing Coordinator, HNTB
Milwaukee, WI

Kisa A. McDonald, CPSM
Marketing Coordinator, Newcomb & Boyd
Atlanta, GA

Rhonda L. Moehlenhoff, CPSM
Owner,  Consulting Marketing Services
Overland Park, KS

Karen A. Olson-Knowles, CPSM
Business Development Coordinator, IHI Environmental
Wheat Ridge, CO

Rena A. Peck, CPSM
Environmental Consultant, Golder Associates
Atlanta, GA

Patricia L. Polen, CPSM 
Business Development Manager, Rickmond Engineering Inc.
Williamsburg, VA

Charles P. Raymond, CPSM
Engineering Development Manager, GeoSyntec Consultants Inc.
Acton, MA

Lisa B. Roberson, CPSM
Marketing Manager, Newcomb & Boyd
Atlanta, GA

Jana H. Rubin, CPSM 
Marketing Director, Smallwood Reynolds Stewart Stewart & Associates Inc.
Atlanta, GA

Nancy L. Thorkelson, CPSM 
Marketing Coordinator, Bolton & Menk Inc.
Mankato, MN

Shivana P. Waterman, CPSM
Director of Business Development, Wolverton & Associates Inc.
Norcross, GA

Brooke N. Weinstein, CPSM
Northeast Regional Marketing Manager, Dewberry
Bloomfield, NJ

Once candidates have earned the CPSM designation, they must maintain their certification status through continuing education. A minimum of 50 continuing education units from approved SMPS providers is required every three years for re-certification.

For more information on the SMPS Certified Professional Services Marketer Program, call 800.292.7677, ext. 222, or visit the Certification section of the SMPS web site at www.smps.org. [ return to top ]