Transform Your Business: Pick Up "Purple Cow" on Sale
If you missed Seth Godin's keynote session at Build Business this month, or if you haven't had a chance to pick up his book, the SMPS Bookstore has a deal for you!

Purple Cow: Transform Your Business by Being Remarkable By Seth Godin Discounted Price: $15 (regularly $20) Available in the SMPS Bookstore Offer ends September 30, 2004 "Cows, after you've seen 1 or 2 or 10, are boring. A Purple Cow, though...now that would be something," observes Seth Godin.

When the Three Ps—Pricing, Promotion, and Publicity—aren't working for your firm, it's time to throw a new "P" into the mix: the Purple Cow. "Purple Cow" describes something phenomenal, counterintuitive, exciting, and flat out unbelievable. And it's not a marketing function you can slap onto your services. Purple Cow is inherent. It's built right in—or it's not there. Period. Seth Godin urges you to put a Purple Cow into everything you build and everything you do, to create something truly noticeable. His message is a manifesto for professionals who want to create services worth selling in the first place.

Want to be remarkable? Get your copy of "Purple Cow" today! To order, go to http://store.yahoo.com/marketing-resource-center/ws-543.html. [ return to top ]