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Conference Offers Attendees Skill-Building Opportunities
Are you struggling to master the SF330? Do you wish you were more proficient in using the Adobe suite of design tools? Could you benefit from live, expert advice on preparing for and delivering presentations to clients? If you had access to a team of industry editors and reporters for 105 minutes, what could you learn that would strengthen your firm's media relations strategy?
You can accomplish all of the above—and more—at Build Business, the SMPS/PSMA National Conference, August 11-14 at the Marriott Marquis in New York City. Through a series of skill-building sessions scheduled over two days in the Exhibit Hall, this year's conference puts you in touch with people and products that can put a WOW! Factor in your marketing.
Admission to the Exhibit Hall and the daily skill-building sessions is included in the full-day and daily registrations. Time-crunched professionals also have the option of purchasing an Exhibit Hall pass for $50 per day, giving them access to the skill-building sessions scheduled on the day of their choice.
Read on for descriptions of the skill-building sessions scheduled for Build Business.
Thursday, August 12
The Role of Market Intelligence in Business Development for the A/E/C Industry
Stephen Jones, Senior Director, Business Development, McGraw-Hill
Construction, and Charles Linn, FAIA, Senior Managing Editor, Architectural
Record
9:30-10 a.m.
This session will address:
- Emerging trends in the information industry affecting A/E/C business
development.
- How market intelligence can provide firms with a powerful competitive
advantage.
- New tools and techniques for accessing and utilizing market intelligence.
- Architectural Record's first Business Development for Architects
Conference is scheduled for Wednesday, October 27, in Washington DC, where attendees will learn more about the growing importance of all aspects of business development in the A/E/C industry from economists, clients, marketing, public relations, and legal experts.
Adobe Acrobat 6.0 and the Business of Marketing:
Streamline your document workflows with Acrobat and the Portable Document Format
Tim Plumber Jr., Acrobat Consultant, Adobe Systems
10-11:30 a.m.
Together, Adobe Acrobat 6.0 and Adobe PDF can help you get your work done more quickly and with less expense. By giving you a platform on which to base your document workflows, PDF enables you to share a document with anyone on any computer without requiring a variety of viewer applications. Because the Adobe Reader is deployed to over 700 million desktops today, just about anyone can read a PDF. However, when combined with Adobe Acrobat 6.0, PDF also enables you to revamp your document processes and streamline the process of doing business with those documents. During this session, you will see how Acrobat can become a driving force for both cost and time savings.
What you'll learn:
- How to quickly convert anything into a compact Adobe PDF file, and
how to develop and share creation settings.
- Ways to secure a document so that it can't be changed or seen by
others.
- How to use PDF and Acrobat to eliminate much of the cost and time
associated with the document review process.
- The tools available in Acrobat used to add navigation and structure
to a document.
- How to add rich media to a PDF so that it will get attention each
and every time.
- How PDF forms can speed the process of data collection.
Adobe Creative Suite, Print Publishing:
Setting new standards for professional layout and design
Lynn Grillo, Application Engineer, Adobe Systems
1-2:45 p.m.
All-new Adobe InDesign CS software takes page design to a new level, combining extraordinary production power and creative freedom with innovative cross-media support. Through its tight integration with Adobe Photoshop, Illustrator, and Acrobat software, this essential upgrade from InDesign 2.0 helps you produce pages quickly and output them reliably.
What you'll learn:
- Quickly preview, tag, and sort images with the improved File Browser in Adobe Photoshop CS.
- Achieve a consistent look between photos with the new Photoshop CS Match Color command.
- Create eye-popping graphics with new 3D tools and advanced typographical controls in Adobe Illustrator CS.
- Boost your productivity in Adobe InDesign CS with the new Separations Preview palette.
- Perform complex text formatting more efficiently with nested styles.
- Apply editable drop shadows, feathering, and other transparency settings.
- Save time with a single installer and serial number.
Develop and Deliver Presentations That Function as the I-Beam in Client Relations
Susan Murphy, President, Murphy Motivation
2:45-4:30 p.m.
This highly interactive program teaches concrete skills to prepare a vital, goal-oriented presentation that meets the needs of the firm and the client. Learn how to collect information, assess and target client needs, set goals, develop content, highlight the talents of each presenter, control the agenda, and change direction to respond to client reaction on the spot.
Friday, August 13
The Role of Market Intelligence in Business Development for the A/E/C Industry
Stephen Jones, Senior Director, Business Development, McGraw-Hill
Construction, and Charles Linn, FAIA, Senior Managing Editor, Architectural
Record
9:30-10 a.m.
This session will address:
- Emerging trends in the information industry affecting A/E/C business
development.
- How market intelligence can provide firms with a powerful competitive
advantage.
- New tools and techniques for accessing and utilizing market intelligence.
- Architectural Record's first Business Development for Architects
Conference is scheduled for Wednesday, October 27, in Washington DC, where attendees will learn more about the growing importance of all aspects of business development in the A/E/C industry from economists, clients, marketing, public relations, and legal experts.
Adobe Creative Suite, Web Publishing:
Integrated tools for powerful web design
Lynn Grillo, Application Engineer, Adobe Systems
10-11:30 a.m.
All-new Adobe GoLive CS software delivers what you need to create professional web sites. Work with Adobe Photoshop, Adobe Illustrator, and Adobe Portable Document Format (PDF) files directly within GoLive without switching between applications. Maximize your productivity with a creative web design environment that suits your style. Design without compromise using powerful tools that support industry standards.
What you'll learn:
- Create, view, and add links to Adobe PDF files directly within the GoLive environment.
- Open, edit, and place Adobe Photoshop, Illustrator, and Adobe Portable Document Format (PDF) files within the GoLive environment.
- Create, edit, and refine sophisticated tables with pixel-level precision in a familiar drag-and-drop environment.
- Convert, update, and transform existing HTML site files into valid XHTML pages for web and mobile devices.
- Easily create professional, standards-compliant web sites with Adobe GoLive CS.
SF330: What's Next?
Gwen Burnham, Senior Consultant, Deltek Systems Inc.
Noon-12:45 p.m.
The wait is over. On June 8, 2004, the Standard Form 330 became a requirement for A/E firms bidding on Federal projects. Firms not fully prepared to submit a quality form are at risk of losing valuable business. Deltek was there to help A/E firms prepare for the implementation of the SF330, and now we would like to help your firm enhance your submissions to make the best presentation of your qualifications. Learn what government agency likes and dislikes are thus far and techniques A/E firms should employ to optimize their SF330 submissions.
Adobe Acrobat 6.0 and the Creative Professional:
Use Adobe Acrobat to create a PDF as a deliverable
Tim Plumber Jr., Acrobat Consultant, Adobe Systems
1-2:45 p.m.
In the world of graphic arts, PDF has become an important tool for the delivery of projects. A "PDF Workflow" is a workflow that has the artist or designer create a single, press-ready PDF file from the variety of source files that go into a print project. With PDF/X support, preflight and preview support, Acrobat 6.0 Professional makes it easier than ever to use a PDF workflow for print.
However, print is not the only way PDF can be used to communicate your message. With support for a variety of rich media types, PDF can become the final delivery vehicle for your message. Adding movies, sound, and form elements to a PDF can make it an engaging piece that is more likely to get the results you desire.
What you'll learn:
- The requirements for a press-ready PDF.
- How to use standards such as PDF/X or Certified PDF.
- How to check a PDF in Acrobat to see that it is ready for press.
- Ways to validate a PDF so that a vendor will trust it.
- How to add rich media to a PDF so that it will get attention each and every time.
- How PDF forms elements that can add spice to a project.
Meet the Press Roundtables
Invited Journalists: Senior editors from Architectural Record, Building Design & Construction, Construction.com, and Engineering News-Record, among other publications
2:45-4:30 p.m.
How do you get your story told or your company featured in the trade media? Sit down with local, regional, and national editors and your peers to discuss upcoming editorial content in industry publications, what editors consider news, how to approach reporters with story ideas, and your public relations challenges.
Note: Lunch will be served in the Exhibit Hall Thursday and Friday from 11:30 a.m.-1 p.m.
If you are responsible for securing work for your firm, your participation in Build Business is an investment in the success of your firm—and your career. Visit www.buildbusiness.org to register online today.
Build Business is the only conference in our industry that will:
- bring national and regional clients on site to interact with you, discussing upcoming projects, selection criteria, and their decision-making processes
- expand your priceless network of clients, experts, firm leaders, and business developers from around the world
- expose you to the latest thinking and dynamic trends in customer care, firm management, leadership, business development, and marketing.
For a full list of session descriptions and networking events and to register, visit www.buildbusiness.org.
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