Cool Books, Hot Prices in the SMPS Bookstore!
The following SMPS Bookstore titles are available now for half price!

The following SMPS Bookstore titles are available now for half price! These books cover such diverse topics as word-of-mouth marketing, managing professional services firms, positioning your firm to outpace the competition, promoting teamwork, and succinct proposals. Quantities are limited so act fast—don't pass up these great bargain books!

Anatomy of Buzz
Emanuel Rosen. 2000. 303 pp.
(ws-481, $15) NOW $7.50!
This is a groundbreaking guide to creating word-of-mouth marketing opportunities that cut through the skepticism and information overload of today's buyers and drives sales and profits to new heights. There is no business that cannot profit from the customer or client who is well-satisfied and willing to tell the world. Buzz is that magic formula that brings business to you. Learn how to create buzz and make it work for you.

Managing the Professional Service Firm
David H. Maister. 1993. 376 pp.
(ws-400, $25) NOW $12.50!
Professional service firms differ from other business enterprises in that they provide highly customized and personalized services involving the skills of individuals. Many of the management principles developed for product-based industries don't apply to professional services. This book explores the various unique aspects of operating a successful professional service firm, including such issues as marketing and business development to multinational strategies, human resources polices to profit improvement, and strategic planning to effective leadership.

Leapfrogging the Competition
Oren Harari, Ph.D. 1999. 256 pp.
(ws-88, $17) NOW $8.50!
With deregulation, globalization, and new technologies, today's business world is in a state of constant upheaval. With global alliances and speed-of-light advances in technology, anyone can become a significant player in virtually any market. But how can a company maintain its competitive advantage in an unpredictable environment? Business management expert Dr. Oren Harari shows you how any organization can vault over today's competition and lead the market.

High Five
Ken Blanchard, Sheldon Bowles, Don Carew and Eunice Paris-Carew. 2001. 203 pp.
(ws-238, $20) NOW $10.00!
In a story about 10-year-olds trying to succeed on the hockey field, Blanchard et al explain the exact process of creating a team. Adopt this book as your staff workbook and get one for every member of your team.

One-Page Proposal
Patrick J. Riley. 2002. 98 pp.
(ws-480, $17) NOW $8.50!
It's sometimes important to write a short and succinct proposal rather than the traditional ones. This author shows you how to put an entire proposal with all required details on a single page, ensuring you will capture the prospective client's attention.

To order, click on the book's title, then click on "order" under the book's description to add the item to your shopping cart. To order another book, click on "keep shopping," then go to the search page and enter the title of the book you want to add to your order. To order by phone or if you need assistance, please call our Customer Service Department at 1.800.292.7677, x229. Offer good through June 30, 2004, and while supplies last! [ return to top ]